Welcome to another addition of the RM Blog. Today we will be discussing 3 lies people believe about their website. Websites, apps, and the internet are changing extremely fast as more and more developers are being equipped to release their carnage on the world. There are more tools than ever before and building your own website is completely possible. The problem is, people look at other fancy websites and try to duplicate content without thinking about user engagement.
There are a lot of fancy websites out there that DO NOT perform nearly as well as clean and simple pages.
So let’s take a look at 3 lies people believe about their website.
1. Sliders work.
Ha…. That’s funny. When was the last time you waited 6 seconds staring at a picture on a page to see if it shifts to another picture? 2009.. We know.. We test these websites ALL the time. The truth is, the culture is a headline culture that just wants to quickly scroll the page and get the jist of what you are trying to say. So what you should do is have 1 strong picture with a big bold headline that has a call-to-action button near it. This will result in a much more effect website.
2. A lot of text is needed on the page in order to rank well on search engines like Google and Bing. (Sorry Yahoo…)
Rinard Media builds websites with pages that have less than 300 words ALL the time that rank on the top of Google for competitive keywords. In 2017 Google is getting smarter and smarter about how they rank pages. Search Engine Optimization is no longer a game of tricking Google but more of serving the viewer with content they actually want.
3. My customers don’t look at my website.
8 out of 10 times a potential client will research your product, business, or industry before making a purchase whether that be online or in retail. (Source) It won’t matter what your industry is, but as millennials move into higher paying jobs, this will become a larger statistic to deal with. The businesses that clarify their message and provide a professional online presence will outshine the rest. I’d much rather be proactive.
If your business is a little behind the times with a website or SEO. Reach out to us, we would be glad to help.