The rules of being found online have changed again. And this time, the shift is bigger than any Google algorithm update you’ve navigated before. In June 2026, a growing number of your potential customers are no longer typing keywords into a search bar and clicking blue links. They’re asking full questions into tools like ChatGPT, Google Gemini, Perplexity AI, and …
Most business owners running Google Search Ads fall into the same trap: they check impressions, see a big number, and assume things are going well. Impressions are flattering. They’re also almost meaningless on their own. The truth is, Google Ads gives you access to dozens of data points, and most of them are noise. What you actually need is a …
Early in my career, when I was working in retail, a mentor gave me a piece of advice I have never forgotten. Read the newspaper in the morning, he said. Not just to stay informed, but to know what your customers are thinking about when they walk through the door. If there was a story about a local event, you …
Your logo is doing a lot of heavy lifting. It’s on your business cards, your website, your trucks, your team’s shirts—basically everywhere your brand shows up. But here’s the thing: what worked five years ago might not be working anymore. Maybe your logo looks great on a billboard but turns into an unreadable blob on social media. Maybe your business …
Have you ever felt like you’re excelling in one area of your life while others seem to fall apart? Maybe your career is thriving, but your health has taken a backseat. Or perhaps your relationships are strong, but your finances keep you up at night. This imbalance is something legendary motivational speaker Zig Ziglar understood deeply, and it’s why he …
Hey! We wanted to spend a little time talking about why we choose to advertise on certain platforms. Digital marketing is crazy broad, and there are tons of different avenues you can choose to spend your marketing budget on. Often when we are building out marketing plans, we utilize some combination of our top platforms. This is because they work! …
If you’re asking “What is email marketing?”, I’m going to assume you actually know what it is – you’re just looking for someone to explain how it really works and tell you if you should be using it (you should). If you genuinely have no idea what email marketing is, well then, welcome to the internet! This must be your …
I’m fascinated (and maybe a bit spooked) by the ways in which Google collects user data and leverages it for ad targeting. With its ecosystem of services, from search and email to maps and video streaming, Google has access to an unprecedented amount of user information. By understanding how Google builds user profiles and targets ads, we can create more …
If you are a small business owner (or are currently handling the marketing efforts for a small business) then you definitely want to know you are getting as much out of your marketing budget as possible. Unfortunately, it is rarely easy to tell if you actually are. There are SO many factors that can play into the effectiveness of your …
If you’re a small business owner, you are probably juggling a million tasks, and your to-do list keeps growing. Marketing? It’s somewhere on that list, maybe scribbled in the margins. Today effective marketing isn’t just important, it’s do-or-die. According to the U.S. Bureau of Labor Statistics (BLS), the failure rate for new businesses is approximately 20% in the first two …
