The goal of Search Engine Optimization is to improve your website’s rankings on Google with the intention of getting more organic traffic to your site. A lot of the work done in pursuit of this goal is called On Site Optimization. On Site Optimization refers to the process of optimizing a website’s structure and content to make it more search …
How to Do Basic Local SEO
SEO is a broad collection of different tools and strategies that one can use to better help their website show up more frequently to the users they want to find it. One subset of these tools and strategies can be grouped together into a subsection known as Local SEO. Instead of focusing on having your website show globally to all …
How do I know if my Google Ad Campaigns are Successful?
Google Ad Campaigns have become an indispensable part of modern marketing strategies. However, the process of assessing the success of a Google Ad campaign is not always straightforward. With a vast array of metrics at your disposal, determining the effectiveness of your campaign can feel overwhelming. This brief guide is designed to help you understand if your Google Ad campaign …
Keyword Research
How to Do Keyword Research Keyword Research is an extremely crucial aspect of SEO. This is the process of identifying the keywords and phrases that potential customers search for to find the content, product or service you provide. The goal of keyword research is to determine what keywords people are already using to search for the types of products or …
How To Improve SEO – Relevance & Authority
When I decided that I wanted to change careers and become a digital marketer I knew I had a lot to learn. I dove head first into the Search Engine Optimization deep end. I read blogs, watched videos, and listened to podcasts all in the hopes of becoming an expert in SEO. Early on in my journey, I would finish …
