How to Do Basic Local SEO

Location on local map pack

SEO is a broad collection of different tools and strategies that one can use to better help their website show up more frequently to the users they want to find it. One subset of these tools and strategies can be grouped together into a subsection known as Local SEO. Instead of focusing on having your website show globally to all … Read More

How do I know if my Google Ad Campaigns are Successful?

Person typing on a keyboard. setting a google ads campaign.

Google Ad Campaigns have become an indispensable part of modern marketing strategies. However, the process of assessing the success of a Google Ad campaign is not always straightforward. With a vast array of metrics at your disposal, determining the effectiveness of your campaign can feel overwhelming. This brief guide is designed to help you understand if your Google Ad campaign … Read More

How To Improve SEO – Relevance & Authority

Laptop computer with seo data on it

When I decided that I wanted to change careers and become a digital marketer I knew I had a lot to learn. I dove head first into the Search Engine Optimization deep end. I read blogs, watched videos, and listened to podcasts all in the hopes of becoming an expert in SEO. Early on in my journey, I would finish … Read More