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The Importance of Color

When it comes to the logo design process, we do our best to come up with a logo that communicates what you offer your clients, as well as making sure it is memorable and will last through the ages. However, there is one aspect of logo design that is often overlooked but plays a huge part in your branding and …

SEO Keywords: What They Are and Are Not

Hey everyone. We know search engine optimization can be tough to understand. Most businesses just want their business on the top of Google and that’s all they want to think about. That’s why we try to make it as easy as possible. I wanted to bring you some quick information about Website Keywords and Keyphrases. Let’s talk about what they …

Ultimate Beginners Guide to Building the Best Website

As a business in 2019 you know the importance of having a website, but simply having a page online won’t cut it. Your website needs to stand out and and be an effective tool for turning browsing eyes into paying customers. Here are some tips for making sure your website is up for the task. Review Brand Identity Before even …

3 Ways to Improve Your Google Search Ad Performance

Hi, I’m Chase Chandler with Rinard Media, here to give you some advice on Google Pay Per Click ads.

Google’s Pay Per Click Ads allow you to advertise on google and get your product, service, or brand to the audience that it suits most. 

Google’s PPC ads are used by millions of websites, businesses, and brands all over the world simply …

How to do Basic Local SEO for Beginners

SEO is an important part of any business’ online presence, but most people don’t know what it is or how it it works. 

So, what is SEO? SEO stands for Search Engine Optimization. Essentially, Google has certain criteria that it’s looking for a website to fill in order to place it higher in the search queue. The better your site …

You’re Losing Business If Your Website Doesn’t Have These 3 Things

It’s true. These are the three most important messages to add to your website. If you are not clearly communicating these 3 messages, then you are losing business. So here are the 3 questions every visitor wants answered when they visit your website. What do you offer? This should be as clear as possible. In 5 seconds, a person should …

3 Tips to Make Your Website More Effective

We hate wasted marketing dollars. So much of branding and marketing can’t be measured and it is easy to feel like you are wasting dollars with your campaign. So with this post, we want to give you some practical tips on how to make your website more effective. If your website is more effective, you will capture more leads, get …

The Ultimate Beginners Guide to SEO

Your Guide to Search Engine Optimization for Your Local Business Overview This is a 3 part guide that goes over ranking factors, SEO violations, and SEO myths in 2018. Our goal for this guide is to give a strong general understanding of how websites rank in search engines. Introduction What Is SEO? You want to grow your business and understand …

Facebooks Latest Data on the Magic Valley

Facebook has become the most widely-used social network and has shaped online interaction as we know it. And as an ever increasing amount of people and brands in the Magic Valley jump onto Facebook, the noise level for individual users increases. While Facebook’s 2018 News Feed algorithm helps the noise level by showing users what it deems the most relevant …

How To Begin Marketing On Social Media

Read Time: 5 min With technology on the rise and businesses shifting online, companies now understand that they need to incorporate social media in their marketing strategies in order to be relevant and reach their target audiences. You’re probably asking yourself “Where do I begin?”. There are numerous aspects of social media to think about as you get started with …