Hi, I’m Ferg, and I’m an account strategist at Rinard Media. Google Ads: YouTube These days, everyone views some form of digitally streamed media. Nearly 75% of the US population uses YouTube in some form or another — and of that portion, 62% use it daily. This results in a lot of time spent watching videos. The number one rule of …
Pay-Per-Click Advertising
Understanding Pay-Per-Click (PPC) Ads Hi, I’m Ferg and I’m an account strategist at Rinard Media. Sponsored Search Results When you Google something and the search results appear, you may notice that the results on the top of the page look a little bit different. Some of them have text above them that says “sponsored.” That’s because these are paid results, …
Running Ads Yourself?
Entering into the world of advertising can be a daunting task, especially if you are running all marketing efforts yourself. You’re probably either spending your own hard-earned money as an entrepreneur, or you’re responsible for managing your boss’s money well as an in-house marketer. In either case, you want to make sure you aren’t wasting time or money. In this …