Effective Brand Messaging
Lead Generating PDF Creation
People love free stuff. When you throw a party and tell everyone you’re giving away free swag, they show up. It’s why we love Costco so much— Something about free, quality samples makes everyone happy. And our happiness and gratitude convinces us to buy more things from them.
Essentially, that’s what a Lead Generating PDF does. It’s a way to give your site’s visitors a free, but valuable, sample of what you do. You give away great content at no charge, but that product helps start building a relationship between you and potential customers. And if they like what they see (we’re sure they will), they’ll come back ready to buy more.
Email Copywriting and Automation
Imagine making money while you sleep. It’s the dream, isn’t it?
Well, we believe there’s a way we can help that dream become a reality— With automated email campaigns.
Think of an email campaign as hiring a salesman one time to close a single sale for you. But he keeps working, cultivating relationships with your customers, and closing hundreds more sales without you ever having to pay him another dime. A self-motivated employee, you never have to worry about telling him what to do. He works tirelessly around the clock, making you money even while you sleep.
Social Media Content
Social media is the modern day sales floor. If you want to reach people where they’re at, the internet is where they’re hanging out. But it can feel like you’re whispering at the Super Bowl, your message getting lost in the noise of a rowdy crowd.
We’re here to help your voice rise above the chaos.
Taglines and BrandScripting
So you’re getting a BrandScript now. Congratulations! Let’s get to work making it work for you!
We take the messaging we created in your BrandScript and apply it to any kind of content you might need: Taglines, social posts, radio and TV ads, job posting, internal communication, keynote presentations… You’re passionate about keeping your message cohesive and clear across all platforms, and we can show you exactly how you do so.
StoryBrand invites customers into a story where they are the hero and you are their guide.
We all think we want to be the hero, but the truth is, a hero is stuck without someone to guide them. By positioning you as the guide, you become a voice of wisdom in the life of your customer. The right words create trust that you will lead them to success and victory. That trust translates to business.
In the end, a clear story helps everyone win.