5 Behavioral Biases to Make Your Display Ads More Effective

In his book The Choice Factory, Richard Shotton outlines 25 behavioral biases that influence the buying decisions of consumers.By understanding these psychological shortcuts, marketers can craft more persuasive messaging and effective advertising. This is especially relevant for pay-per-click marketers using Google Display Ads (and any other image-based paid marketing for that matter). The Google Display Network reaches over 90% of global …

What Is The Pratfall Effect? And How Can It Help Your Brand?

Picture this: You’re at a networking event, and the keynote speaker, a highly respected industry leader, trips as they walk onto the stage. The audience murmurs. The speaker picks themselves up and smiles, waving off the concern. Now instead of feeling embarrassed for them, you find yourself liking them more. This small mishap (which shows this big name individual is, …