Hi, I’m Ferg, and I’m an account strategist at Rinard Media. Google Ads: YouTube These days, everyone views some form of digitally streamed media. Nearly 75% of the US population uses YouTube in some form or another — and of that portion, 62% use it daily. This results in a lot of time spent watching videos. The number one rule of …
Shopping Ads: The Basics
All About Shopping Ads Hi, I’m Carl and I’m a digital marketer at Rinard Media. Google Ads: Shopping Search ads and display ads are designed to generate traffic to your site and build brand awareness. Shopping ads are all about transactions. These are attractive because they cut out the middleman. Ultimately, no matter the type of ad you’re running, the …
Pay-Per-Click Advertising
Understanding Pay-Per-Click (PPC) Ads Hi, I’m Ferg and I’m an account strategist at Rinard Media. Sponsored Search Results When you Google something and the search results appear, you may notice that the results on the top of the page look a little bit different. Some of them have text above them that says “sponsored.” That’s because these are paid results, …
On-Site SEO Optimization
The goal of Search Engine Optimization is to improve your website’s rankings on Google with the intention of getting more organic traffic to your site. A lot of the work done in pursuit of this goal is called On Site Optimization. On Site Optimization refers to the process of optimizing a website’s structure and content to make it more search …
Running Ads Yourself?
Entering into the world of advertising can be a daunting task, especially if you are running all marketing efforts yourself. You’re probably either spending your own hard-earned money as an entrepreneur, or you’re responsible for managing your boss’s money well as an in-house marketer. In either case, you want to make sure you aren’t wasting time or money. In this …
How do I know if my Google Ad Campaigns are Successful?
Google Ad Campaigns have become an indispensable part of modern marketing strategies. However, the process of assessing the success of a Google Ad campaign is not always straightforward. With a vast array of metrics at your disposal, determining the effectiveness of your campaign can feel overwhelming. This brief guide is designed to help you understand if your Google Ad campaign …
Off-Site SEO Optimization
Off-Site Optimization SEO doesn’t end with your website. Off-site optimization is the process of increasing the visibility of your website through methods other than directly changing the HTML or structure of your website. This would include tasks such as building high-quality backlinks, managing your online reputation, maintaining your Google Business Profile and listings in other directories, and engaging with your …
The Secret to SEO is Exercise
How To Increase Your SEO With Exercise As human beings, we’re always trying to find the fastest way to do things, the best way to cut corners, the least-effort-highest-result approach. Unfortunately, there are just some things that you can’t cut corners with. This is true of optimizing SEO and true of getting fit. Weird comparison, right? With the help of …
Keyword Research
How to Do Keyword Research Keyword Research is an extremely crucial aspect of SEO. This is the process of identifying the keywords and phrases that potential customers search for to find the content, product or service you provide. The goal of keyword research is to determine what keywords people are already using to search for the types of products or …
How To Improve SEO – Relevance & Authority
When I decided that I wanted to change careers and become a digital marketer I knew I had a lot to learn. I dove head first into the Search Engine Optimization deep end. I read blogs, watched videos, and listened to podcasts all in the hopes of becoming an expert in SEO. Early on in my journey, I would finish …
