Free SEO Audits – Are They Real?

Computers in an office space

How to Tell if an SEO Audit is Legit   Have you recently received a free website audit in your email? It’s more than likely a scam or a sales scare tactic. More often than not, these free reports are designed to solicit your business and get you in the door for a sales meeting. A legit SEO audit is … Read More

Rinard Media Internship

ZachDigital Marketing

the interns from "The Office"

If you’ve spent any time looking into media and marketing jobs in the Magic Valley, you’ve probably realized that options are limited. You might have found a job you’re interested in and ran into the conundrum of an entry-level position requiring X years of experience. How are you supposed to get a job to gain experience when you need the … Read More

Beginner’s Guide to Google Ads

Google Ads is one of the largest, most effective advertising platforms available today. While Facebook and other social media ads are great, Google Ads can provide different kinds of results that may be better for your business. With Google Ads, you can advertise directly to people who are searching for your services. Google Ads provides you with several powerful advertising … Read More

What SSL is and Why Your Website Needs It

In February of 2018, Google announced that its Chrome Browser would mark all HTTP sites as non-secure in an effort to encourage website owners to migrate their sites to HTTPS. So what does this mean? HTTP stands for HyperText Transfer Protocol and is used as the highway on which your website travels. The problem with HTTP is that when it … Read More

The Secret to SEO is Exercise

As human beings, we’re always trying to find the fastest way to do things, the best way to cut corners, the least-effort-highest-result approach. Unfortunately, there are just some things that you can’t cut corners with. This is true of optimizing SEO and true of getting fit. Weird comparison, right? With the help of my sticky note art, you’ll find out … Read More

What Factors Calculate SEO Rankings?

Landing Pages Landing pages are pages that target specific information. For example, if we created a page specifically to tell you all about landing pages, what they do, why they’re useful, and how to use them, it would be a landing page about landing pages! Now sometimes you’ll hear marketers refer to landing pages as a sales tactic, but even … Read More

Ultimate Beginners Guide to Building the Best Website

As a business in 2019 you know the importance of having a website, but simply having a page online won’t cut it. Your website needs to stand out and and be an effective tool for turning browsing eyes into paying customers. Here are some tips for making sure your website is up for the task. Review Brand Identity Before even … Read More