Hey! We wanted to spend a little time talking about why we choose to advertise on certain platforms. Digital marketing is crazy broad, and there are tons of different avenues you can choose to spend your marketing budget on. Often when we are building out marketing plans, we utilize some combination of our top platforms. This is because they work! …
If you’re asking “What is email marketing?”, I’m going to assume you actually know what it is – you’re just looking for someone to explain how it really works and tell you if you should be using it (you should). If you genuinely have no idea what email marketing is, well then, welcome to the internet! This must be your …
I’m fascinated (and maybe a bit spooked) by the ways in which Google collects user data and leverages it for ad targeting. With its ecosystem of services, from search and email to maps and video streaming, Google has access to an unprecedented amount of user information. By understanding how Google builds user profiles and targets ads, we can create more …
You probably already know this, but using a Google Business Profiles is one of the easiest ways to get in front of your customers. In 2024 Google still has a 68% market share in map-app users globally. A Google Business Profile (formerly known as Google My Business) is the profile Google uses to show your business on maps! These profiles …
In his book The Choice Factory, Richard Shotton outlines 25 behavioral biases that influence the buying decisions of consumers.By understanding these psychological shortcuts, marketers can craft more persuasive messaging and effective advertising. This is especially relevant for pay-per-click marketers using Google Display Ads (and any other image-based paid marketing for that matter). The Google Display Network reaches over 90% of global …
Customer Lifetime Value (CLV) is a critical measure of success. This number tells you essentially what you can expect a new customer to be worth over the course of their lifetime. Ok, not necessarily their FULL lifetime, but the lifetime of the typical relationship they may have with your business. If customers tend to stick around for 5 years before …
Digital marketing presents opportunities for you to reach your target audience in ways marketers of the past could only dream of. Everyday people are performing millions of searches for specific content across the internet. These are the same people you are looking to reach! But how do you find them? Keyword research! It can be your secret weapon for navigating …
Hi, I’m Ferg, and I’m an account strategist at Rinard Media. Google Ads: YouTube These days, everyone views some form of digitally streamed media. Nearly 75% of the US population uses YouTube in some form or another — and of that portion, 62% use it daily. This results in a lot of time spent watching videos. The number one rule of …
All About Shopping Ads Hi, I’m Carl and I’m a digital marketer at Rinard Media. Google Ads: Shopping Search ads and display ads are designed to generate traffic to your site and build brand awareness. Shopping ads are all about transactions. These are attractive because they cut out the middleman. Ultimately, no matter the type of ad you’re running, the …
Understanding Pay-Per-Click (PPC) Ads Hi, I’m Ferg and I’m an account strategist at Rinard Media. Sponsored Search Results When you Google something and the search results appear, you may notice that the results on the top of the page look a little bit different. Some of them have text above them that says “sponsored.” That’s because these are paid results, …
