Running Ads Yourself?

Entering into the world of advertising can be a daunting task, especially if you are running all marketing efforts yourself. You’re probably either spending your own hard-earned money as an entrepreneur, or you’re responsible for managing your boss’s money well as an in-house marketer. In either case, you want to make sure you aren’t wasting time or money. In this … Read More

How do I know if my Google Ad Campaigns are Successful?

Person typing on a keyboard. setting a google ads campaign.

Google Ad Campaigns have become an indispensable part of modern marketing strategies. However, the process of assessing the success of a Google Ad campaign is not always straightforward. With a vast array of metrics at your disposal, determining the effectiveness of your campaign can feel overwhelming. This brief guide is designed to help you understand if your Google Ad campaign … Read More

The Secret to SEO is Exercise

How To Increase Your SEO With Exercise As human beings, we’re always trying to find the fastest way to do things, the best way to cut corners, the least-effort-highest-result approach. Unfortunately, there are just some things that you can’t cut corners with. This is true of optimizing SEO and true of getting fit. Weird comparison, right? With the help of … Read More

How To Improve SEO – Relevance & Authority

Laptop computer with seo data on it

When I decided that I wanted to change careers and become a digital marketer I knew I had a lot to learn. I dove head first into the Search Engine Optimization deep end. I read blogs, watched videos, and listened to podcasts all in the hopes of becoming an expert in SEO. Early on in my journey, I would finish … Read More