When it comes to marketing, timing isn’t everything — but in Twin Falls, it’s pretty close. Here in the Magic Valley, the seasons don’t just change the weather. They shift routines, buying behaviors, priorities, and community rhythms. From summer’s fairgrounds to winter’s planning mode, the way people interact with businesses transforms quarter by quarter. That’s why smart marketing isn’t just …
You’ve decided to take your business online, but when you look at the social media options, you’re hit with an overwhelming number of choices. Facebook, Instagram, LinkedIn, TikTok, Twitter – each platform promises to connect you with customers, but you don’t have the time or resources to manage them all while running your business. Here’s what most Twin Falls business …
You are a small business owner, but that doesn’t mean you have to think small. Go next level with a smart, fast and secure website. Sales. Marking. Customer Service. A well designed, well optimized website can wear as many hats as you do. Use this checklist to prioritize what matters most. The Need for Speed Nothing can kill your online …
Hey! We wanted to spend a little time talking about why we choose to advertise on certain platforms. Digital marketing is crazy broad, and there are tons of different avenues you can choose to spend your marketing budget on. Often when we are building out marketing plans, we utilize some combination of our top platforms. This is because they work! …
If you are a small business owner (or are currently handling the marketing efforts for a small business) then you definitely want to know you are getting as much out of your marketing budget as possible. Unfortunately, it is rarely easy to tell if you actually are. There are SO many factors that can play into the effectiveness of your …
If you’re a small business owner, you are probably juggling a million tasks, and your to-do list keeps growing. Marketing? It’s somewhere on that list, maybe scribbled in the margins. Today effective marketing isn’t just important, it’s do-or-die. According to the U.S. Bureau of Labor Statistics (BLS), the failure rate for new businesses is approximately 20% in the first two …
Picture this: You’re at a networking event, and the keynote speaker, a highly respected industry leader, trips as they walk onto the stage. The audience murmurs. The speaker picks themselves up and smiles, waving off the concern. Now instead of feeling embarrassed for them, you find yourself liking them more. This small mishap (which shows this big name individual is, …
Customer Lifetime Value (CLV) is a critical measure of success. This number tells you essentially what you can expect a new customer to be worth over the course of their lifetime. Ok, not necessarily their FULL lifetime, but the lifetime of the typical relationship they may have with your business. If customers tend to stick around for 5 years before …
Hi, I’m Ferg, and I’m an account strategist at Rinard Media. Google Ads: YouTube These days, everyone views some form of digitally streamed media. Nearly 75% of the US population uses YouTube in some form or another — and of that portion, 62% use it daily. This results in a lot of time spent watching videos. The number one rule of …
All About Shopping Ads Hi, I’m Carl and I’m a digital marketer at Rinard Media. Google Ads: Shopping Search ads and display ads are designed to generate traffic to your site and build brand awareness. Shopping ads are all about transactions. These are attractive because they cut out the middleman. Ultimately, no matter the type of ad you’re running, the …
