If you are a small business owner (or are currently handling the marketing efforts for a small business) then you definitely want to know you are getting as much out of your marketing budget as possible. Unfortunately, it is rarely easy to tell if you actually are. There are SO many factors that can play into the effectiveness of your …
If you’re a small business owner, you are probably juggling a million tasks, and your to-do list keeps growing. Marketing? It’s somewhere on that list, maybe scribbled in the margins. Today effective marketing isn’t just important, it’s do-or-die. According to the U.S. Bureau of Labor Statistics (BLS), the failure rate for new businesses is approximately 20% in the first two …
Picture this: You’re at a networking event, and the keynote speaker, a highly respected industry leader, trips as they walk onto the stage. The audience murmurs. The speaker picks themselves up and smiles, waving off the concern. Now instead of feeling embarrassed for them, you find yourself liking them more. This small mishap (which shows this big name individual is, …
Customer Lifetime Value (CLV) is a critical measure of success. This number tells you essentially what you can expect a new customer to be worth over the course of their lifetime. Ok, not necessarily their FULL lifetime, but the lifetime of the typical relationship they may have with your business. If customers tend to stick around for 5 years before …
Hi, I’m Ferg, and I’m an account strategist at Rinard Media. Google Ads: YouTube These days, everyone views some form of digitally streamed media. Nearly 75% of the US population uses YouTube in some form or another — and of that portion, 62% use it daily. This results in a lot of time spent watching videos. The number one rule of …
All About Shopping Ads Hi, I’m Carl and I’m a digital marketer at Rinard Media. Google Ads: Shopping Search ads and display ads are designed to generate traffic to your site and build brand awareness. Shopping ads are all about transactions. These are attractive because they cut out the middleman. Ultimately, no matter the type of ad you’re running, the …
Understanding Pay-Per-Click (PPC) Ads Hi, I’m Ferg and I’m an account strategist at Rinard Media. Sponsored Search Results When you Google something and the search results appear, you may notice that the results on the top of the page look a little bit different. Some of them have text above them that says “sponsored.” That’s because these are paid results, …
Introduction In today’s highly competitive business landscape, effective marketing strategies are vital for the success and growth of any company. While many business owners recognize the importance of marketing, they may not have the time or expertise to develop and implement comprehensive marketing plans. This is where a marketing strategist can make a significant impact. So, let’s look at what …
Entering into the world of advertising can be a daunting task, especially if you are running all marketing efforts yourself. You’re probably either spending your own hard-earned money as an entrepreneur, or you’re responsible for managing your boss’s money well as an in-house marketer. In either case, you want to make sure you aren’t wasting time or money. In this …
