Advertising on Youtube

Hi, I’m Ferg, and I’m an account strategist at Rinard Media. Google Ads: YouTube These days, everyone views some form of digitally streamed media. Nearly 75% of the US population uses YouTube in some form or another — and of that portion, 62% use it daily. This results in a lot of time spent watching videos. The number one rule of …

Shopping Ads: The Basics

All About Shopping Ads Hi, I’m Carl and I’m a digital marketer at Rinard Media. Google Ads: Shopping Search ads and display ads are designed to generate traffic to your site and build brand awareness. Shopping ads are all about transactions. These are attractive because they cut out the middleman. Ultimately, no matter the type of ad you’re running, the …

Pay-Per-Click Advertising

Understanding Pay-Per-Click (PPC) Ads Hi, I’m Ferg and I’m an account strategist at Rinard Media. Sponsored Search Results When you Google something and the search results appear, you may notice that the results on the top of the page look a little bit different. Some of them have text above them that says “sponsored.” That’s because these are paid results, …

How Can A Marketing Strategist Help My Business?

Introduction In today’s highly competitive business landscape, effective marketing strategies are vital for the success and growth of any company. While many business owners recognize the importance of marketing, they may not have the time or expertise to develop and implement comprehensive marketing plans. This is where a marketing strategist can make a significant impact. So, let’s look at what …

Running Ads Yourself?

Entering into the world of advertising can be a daunting task, especially if you are running all marketing efforts yourself. You’re probably either spending your own hard-earned money as an entrepreneur, or you’re responsible for managing your boss’s money well as an in-house marketer. In either case, you want to make sure you aren’t wasting time or money. In this …