Off-Site Optimization SEO doesn’t end with your website. Off-site optimization is the process of increasing the visibility of your website through methods other than directly changing the HTML or structure of your website. This would include tasks such as building high-quality backlinks, managing your online reputation, maintaining your Google Business Profile and listings in other directories, and engaging with your …
The Secret to SEO is Exercise
How To Increase Your SEO With Exercise As human beings, we’re always trying to find the fastest way to do things, the best way to cut corners, the least-effort-highest-result approach. Unfortunately, there are just some things that you can’t cut corners with. This is true of optimizing SEO and true of getting fit. Weird comparison, right? With the help of …
Keyword Research
How to Do Keyword Research Keyword Research is an extremely crucial aspect of SEO. This is the process of identifying the keywords and phrases that potential customers search for to find the content, product or service you provide. The goal of keyword research is to determine what keywords people are already using to search for the types of products or …
All About Social Media Marketing
What is Social Media? Social media is a term used to describe the various platforms that allow users to share content and interact with each other. There are many different types of social media, but they all have their own unique features and benefits. The right social media platform for your business can depend on a lot of different factors. …
How To Improve SEO – Relevance & Authority
When I decided that I wanted to change careers and become a digital marketer I knew I had a lot to learn. I dove head first into the Search Engine Optimization deep end. I read blogs, watched videos, and listened to podcasts all in the hopes of becoming an expert in SEO. Early on in my journey, I would finish …
Free SEO Audits – Are They Real?
How to Tell if an SEO Audit is Legit Have you recently received a free website audit in your email? It’s more than likely a scam or a sales scare tactic. More often than not, these free reports are designed to solicit your business and get you in the door for a sales meeting. A legit SEO audit is …
Rinard Media Internship
If you’ve spent any time looking into media and marketing jobs in the Magic Valley, you’ve probably realized that options are limited. You might have found a job you’re interested in and ran into the conundrum of an entry-level position requiring X years of experience. How are you supposed to get a job to gain experience when you need the …
Beginner’s Guide to Google Ads
Google Ads is one of the largest, most effective advertising platforms available today. While Facebook and other social media ads are great, Google Ads can provide different kinds of results that may be better for your business. With Google Ads, you can advertise directly to people who are searching for your services. Google Ads provides you with several powerful advertising …
Downloadable Twin Falls Coloring Pages
We’ve all been wishing to get out and about more. That’s why the designers at Rinard Media wanted to bring Twin Falls to your home with these three custom coloring pages! Download Coloring Pages
What SSL is and Why Your Website Needs It
In February of 2018, Google announced that its Chrome Browser would mark all HTTP sites as non-secure in an effort to encourage website owners to migrate their sites to HTTPS. So what does this mean? HTTP stands for HyperText Transfer Protocol and is used as the highway on which your website travels. The problem with HTTP is that when it …
