You probably already know this, but using a Google Business Profiles is one of the easiest ways to get in front of your customers. In 2024 Google still has a 68% market share in map-app users globally. A Google Business Profile (formerly known as Google My Business) is the profile Google uses to show your business on maps! These profiles …
Digital marketing presents opportunities for you to reach your target audience in ways marketers of the past could only dream of. Everyday people are performing millions of searches for specific content across the internet. These are the same people you are looking to reach! But how do you find them? Keyword research! It can be your secret weapon for navigating …
The goal of Search Engine Optimization is to improve your website’s rankings on Google with the intention of getting more organic traffic to your site. A lot of the work done in pursuit of this goal is called On Site Optimization. On Site Optimization refers to the process of optimizing a website’s structure and content to make it more search …
SEO is a broad collection of different tools and strategies that one can use to better help their website show up more frequently to the users they want to find it. One subset of these tools and strategies can be grouped together into a subsection known as Local SEO. Instead of focusing on having your website show globally to all …
Off-Site Optimization SEO doesn’t end with your website. Off-site optimization is the process of increasing the visibility of your website through methods other than directly changing the HTML or structure of your website. This would include tasks such as building high-quality backlinks, managing your online reputation, maintaining your Google Business Profile and listings in other directories, and engaging with your …
How To Increase Your SEO With Exercise As human beings, we’re always trying to find the fastest way to do things, the best way to cut corners, the least-effort-highest-result approach. Unfortunately, there are just some things that you can’t cut corners with. This is true of optimizing SEO and true of getting fit. Weird comparison, right? With the help of …
How to Do Keyword Research Keyword Research is an extremely crucial aspect of SEO. This is the process of identifying the keywords and phrases that potential customers search for to find the content, product or service you provide. The goal of keyword research is to determine what keywords people are already using to search for the types of products or …
When I decided that I wanted to change careers and become a digital marketer I knew I had a lot to learn. I dove head first into the Search Engine Optimization deep end. I read blogs, watched videos, and listened to podcasts all in the hopes of becoming an expert in SEO. Early on in my journey, I would finish …
