On-Site SEO Optimization

The goal of Search Engine Optimization is to improve your website’s rankings on Google with the intention of getting more organic traffic to your site. A lot of the work done in pursuit of this goal is called On Site Optimization. On Site Optimization refers to the process of optimizing a website’s structure and content to make it more search …

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How to Do Basic Local SEO

SEO is a broad collection of different tools and strategies that one can use to better help their website show up more frequently to the users they want to find it. One subset of these tools and strategies can be grouped together into a subsection known as Local SEO. Instead of focusing on having your website show globally to all …

Off-Site SEO Optimization

Off-Site Optimization SEO doesn’t end with your website. Off-site optimization is the process of increasing the visibility of your website through methods other than directly changing the HTML or structure of your website. This would include tasks such as building high-quality backlinks, managing your online reputation, maintaining your Google Business Profile and listings in other directories, and engaging with your …

The Secret to SEO is Exercise

How To Increase Your SEO With Exercise As human beings, we’re always trying to find the fastest way to do things, the best way to cut corners, the least-effort-highest-result approach. Unfortunately, there are just some things that you can’t cut corners with. This is true of optimizing SEO and true of getting fit. Weird comparison, right? With the help of …

Keyword Research

How to Do Keyword Research  Keyword Research is an extremely crucial aspect of SEO. This is the process of identifying the keywords and phrases that potential customers search for to find the content, product or service you provide. The goal of keyword research is to determine what keywords people are already using to search for the types of products or …

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How To Improve SEO – Relevance & Authority

When I decided that I wanted to change careers and become a digital marketer I knew I had a lot to learn. I dove head first into the Search Engine Optimization deep end. I read blogs, watched videos, and listened to podcasts all in the hopes of becoming an expert in SEO. Early on in my journey, I would finish …