Case Study

Frontier Pediatric Partners

Website Design | Storybrand Copywriting

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Discovery

In 2019, a team of pediatricians came together to create a pediatric clinic that provides high quality care, and treats every child as an individual. Their long-term goal was to create a website that would truly embody their mission and empower their patient’s families. They wanted a partner to help them finalize their brand so their mission could be accurately reflected by all of their marketing assets.

Storybrand Copywriting

The Challenge

Frontier Pediatric Partners has an important mission, to provide high quality and individualized care to children — and they needed help finding a way to effectively communicate that mission to others. There are families all around the Magic Valley who need a pediatric office that makes them feel seen and heard, and the right messaging was needed to effectively reach those families!

The Solution

We use the Storybrand framework for all of our copywriting clients because it helps convey a message that truly resonates with readers. We helped Frontier Pediatric Partners really speak to their audience and express how much they care about what they do. This message is easily found all over their website and other marketing materials that they use.
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Website Design

The Challenge

Frontier Pediatric already had a location, a healthcare team, and a core mission — but they were missing a platform where they could promote everything they’d worked so hard to create! We needed to make sure that their site was able to inform users, introduce the mission, and allow parents to easily schedule appointments online.

The Solution

To get started, we took all of the marketing assets and Storybranded content that we had created and combined them into a wireframe of the website. We visually mapped out every section of the home page and subpages, and then worked together with Frontier Pediatric to make changes and edits as needed. They needed a website that felt welcoming and informational to new clients, and they needed functionality features like online booking for existing patients. We helped them create a friendly, approachable, and functional website that met all of those goals.
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Conclusion

Frontier Pediatric Partners now has a bright and inviting website that is functional and informational. Their mission is clearly communicated, and there are plenty of resources for new and existing patients. They now have a website that will spread their message and help them achieve their mission to provide the best pediatric care in the Magic Valley.

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