North Canyon Network of Care

Empowering Community Health

North Canyon Network of Care has long been a pillar of health and wellness in Southern Idaho, dedicated to providing exceptional medical services to the community. To further their mission, North Canyon sought to revamp their online presence and implement ongoing digital marketing campaigns.

In addition, they wanted a separate brand presence and website for their North Canyon Cosmetic Surgery center. Our collaboration focused on these key objectives to elevate community engagement and accessibility.

Services

Website Design
Digital Marketing
Branding
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ImageNorth Canyon Network of Care Logo

Website Development

Recognizing the need for a modern, informative, and, most importantly, user-friendly online presence, we undertook a complete overhaul of the North Canyon Network of Care and North Canyon Cosmetic Surgery websites. These websites now serve as a central hub for patient interaction, reflecting North Canyon's commitment to accessible and quality healthcare.
Visit the Medical Care Site
Visit the Cosmetic Surgery Site

Intuitive Design and Navigation

Responsive Layout: Ensured seamless access across all devices, including desktops, tablets, and smartphones.

Clear Menu Structures: Organized services, locations, and provider information for effortless user navigation.

Comprehensive Service Information

Detailed Service Pages: Provided in-depth descriptions of medical services offered, enabling patients to make informed decisions.

Provider Profiles: Featured biographies and specialties of healthcare professionals, building trust and familiarity.

Enhanced Patient Resources

Online Bill Pay and Patient Portal Access: Integrated essential tools for patient convenience and engagement.

Event Calendars and News Updates: Kept the community informed about upcoming events and important health information.

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Digital Marketing

To maintain and expand North Canyon's reach within the community, we implemented continuous digital marketing initiatives. These ongoing efforts have resulted in increased online visibility, patient engagement, and a strengthened community presence for North Canyon.

Strategies for Success

Search Engine Optimization (SEO)

Keyword Research and Implementation: Enhanced website content to improve search engine rankings, increasing organic traffic.

Local SEO Strategies: Focused on local search terms to attract patients within the service area.

Digital Advertising

Service Awareness: Created specific campaigns dedicated to driving traffic to each service page.

Location Grand Opening: Raised awareness in the Twin Falls area for their new Twin Falls Clinic.

Event Promotion: Generated interest and awareness for their Annual Health Fair.

Optimized for Mobile

Consistent Posting Schedule: Maintained an active presence on platforms like Facebook and Instagram, sharing updates, health tips, and provider testimonials.

Patient Testimonials and Success Stories: Shared real-life experiences to build community trust and engagement.

Health Tips: Regularly published informative content addressing common health concerns and promoting services.

Brand Offshoot

To establish North Canyon Cosmetic Surgery as a trusted and recognizable name in aesthetic care, we developed a comprehensive branding strategy based on the existing North Canyon Network of Care brand. By creating a brand offshoot, the Cosmetic Surgery brand is able to present a unified, polished image that instills trust, attracts new patients, and positions them as a leading provider in the region.

Visual Identity Development

We used the new Cosmetic Surgery's modern and clean logo combined with the existing branding and guidelines for the Network of Care brand to inspire a new set of brand guidelines for the Cosmetic Surgery brand offshoot. Complemented by a cohesive color palette that conveys professionalism, serenity, and confidence, we use a lighter layout, minimal elements, empowered photography, and balanced typography to create a calming aesthetic for this brand. These carefully curated brand elements reflect the values of cosmetic care while subtly setting it apart from the main North Canyon Network of Care brand.

Messaging & Voice

We worked closely with the North Canyon team to refine their brand story, ensuring it effectively communicates their unique approach to cosmetic surgery and patient care. Additionally, we developed a compassionate and empowering tone of voice when writing all of the content that resonates with patients seeking aesthetic transformation and overall wellness.

Print & Digital Collateral

We created eye-catching billboards and ads to introduce North Canyon Cosmetic Surgery to the community with clarity and impact, managing the entire process from creative concepts to coordinating placement with local vendors for maximum visibility during their launch. Additionally, we developed a cohesive visual and messaging strategy for their social media debut, including content themes, brand-aligned visuals, and tone guidelines, ensuring North Canyon presented itself confidently and consistently online from day one.
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Never-Ending Progress

A Healthier Community Through Digital Innovation

Our partnership with North Canyon Network of Care has successfully transformed their digital presence and developed their multiple brands into a community staple. We continue to work to innovate on ideas and help North Canyon's patients through:

  • Improved Online Engagement: Enhanced website traffic and user interaction metrics.
  • Strengthened Community Relations: Elevated trust and communication between North Canyon and the communities they serve.

Let's Talk

Is your organization ready for a digital transformation to better serve your unique clients and community? Let's collaborate to develop strategies that promote health and engagement in the digital age.
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