North Canyon Network of Care
Empowering Community Health
North Canyon Network of Care has long been a pillar of health and wellness in Southern Idaho, dedicated to providing exceptional medical services to the community. To further their mission, North Canyon sought to revamp their online presence and implement ongoing digital marketing campaigns.
In addition, they wanted a separate brand presence and website for their North Canyon Cosmetic Surgery center. Our collaboration focused on these key objectives to elevate community engagement and accessibility.
Website Development
Intuitive Design and Navigation
Responsive Layout: Ensured seamless access across all devices, including desktops, tablets, and smartphones.
Clear Menu Structures: Organized services, locations, and provider information for effortless user navigation.
Comprehensive Service Information
Detailed Service Pages: Provided in-depth descriptions of medical services offered, enabling patients to make informed decisions.
Provider Profiles: Featured biographies and specialties of healthcare professionals, building trust and familiarity.
Enhanced Patient Resources
Online Bill Pay and Patient Portal Access: Integrated essential tools for patient convenience and engagement.
Event Calendars and News Updates: Kept the community informed about upcoming events and important health information.
Digital Marketing
Strategies for Success
Search Engine Optimization (SEO)
Keyword Research and Implementation: Enhanced website content to improve search engine rankings, increasing organic traffic.
Local SEO Strategies: Focused on local search terms to attract patients within the service area.
Digital Advertising
Service Awareness: Created specific campaigns dedicated to driving traffic to each service page.
Location Grand Opening: Raised awareness in the Twin Falls area for their new Twin Falls Clinic.
Event Promotion: Generated interest and awareness for their Annual Health Fair.
Optimized for Mobile
Consistent Posting Schedule: Maintained an active presence on platforms like Facebook and Instagram, sharing updates, health tips, and provider testimonials.
Patient Testimonials and Success Stories: Shared real-life experiences to build community trust and engagement.
Health Tips: Regularly published informative content addressing common health concerns and promoting services.
A Healthier Community Through Digital Innovation
Our partnership with North Canyon Network of Care has successfully transformed their digital presence and developed their multiple brands into a community staple. From 2024 to 2025, that work showed up in the numbers.
As North Canyon increased their investment in digital advertising, cost efficiency improved rather than declined. Conversions nearly tripled while cost per conversion dropped by almost a third, proof that scaling spend and improving ROI aren't mutually exclusive.
Improved Online Engagement: Website sessions grew 41.6% year over year, with engaged sessions up nearly 34%. Smarter Ad Spend: Conversions grew 203.9% while cost per conversion dropped 29.6%, showing real efficiency gains alongside scale. Strengthened Community Relations: Elevated trust and communication between North Canyon and the communities they serve.
Organic Web Growth
Sessions
+
41.6%
152,247
215,612
Engaged Sessions
+
33.9%
84,373
112,938
Total Users
+
29.6%
69,038
89,465
New Users
+
27.3%
67,050
85,346
Google Ads Performance
Clicks
+
158.3%
13,480
34,821
Conversions
+
209.9%
2,175
6,610
Click-Through Rate
+
0.13pp
0.22%
0.35%
Cost Per Conversion
-
29.6%
Brand Offshoot
Visual Identity Development
Messaging & Voice
Print & Digital Collateral
Never-Ending Progress
A Healthier Community Through Digital Innovation
Our partnership with North Canyon Network of Care has successfully transformed their digital presence and developed their multiple brands into a community staple. We continue to work to innovate on ideas and help North Canyon's patients through:
- Improved Online Engagement: Enhanced website traffic and user interaction metrics.
- Strengthened Community Relations: Elevated trust and communication between North Canyon and the communities they serve.
