Petersen Brothers Construction
Designed with Vision, Built with Integrity
Since 1971, Petersen Brothers Construction has established itself as a trusted construction company serving Twin Falls and the Magic Valley. As a third-generation, family-owned business, Petersen Brothers Construction has completed over 1,000 projects while maintaining their founding values of integrity and excellence.
Website Design
Petersen Brothers Construction sought to modernize its digital presence to reflect its strong industry reputation and decades-long legacy. Their existing website did not fully capture their expertise, high standards, and the scale of their projects. Additionally, they needed compelling case study content and a high-impact video to showcase their capabilities to potential clients and partners.
Visit the New Site
Project Journey
Discovery Phase
We began with an in-depth consultation to understand Petersen Brothers Construction’s brand identity, target audience, and key messaging. The goal was to create a website and content that positioned Petersen Brothers Construction as a leader in the construction industry while maintaining its family-driven values and heritage.
Key areas explored:
- Petersen Brothers Construction’s core values and industry expertise
- Target audience and client engagement strategy
- Competitive positioning in the construction industry
- Digital storytelling opportunities
Values PBC Lives By
- Relationships are the Key to Business
- Leadership Defines Us
- Honesty and Integrity
- Always be Learning
- Quality Without Compromise
- Accountability Through Communication
- Act as a Family
Website Refresh
Our team redesigned Petersen Brothers Construction’s website with a clean, modern aesthetic that reflects their industry leadership. We streamlined the navigation to enhance user experience and incorporated high-quality visuals showcasing their diverse portfolio. The updated site now serves as a powerful marketing tool, improving engagement and lead generation.
- A visually compelling, mobile-responsive website
- Improved site architecture for better usability
- Integration of case studies and video content
Wireframe
Mockup
Case Study
Copywriting
To highlight Petersen Brothers Construction’s impact across various industries, we developed a compelling case study for the Magic Valley Airport project that showcases their expertise and successful projects. Case studies like this provide potential clients with insight into Petersen Brothers Construction’s capabilities, reinforcing trust and credibility.
Results
The updated website and engaging case studies have significantly strengthened Petersen Brothers Construction’s online presence. Their refreshed website effectively communicates their expertise, attracts potential clients, and reinforces their industry authority. With improved storytelling and visual appeal, Petersen Brothers Construction is now positioned to connect with a broader audience while staying true to its legacy of quality and integrity.
Let's Talk
If PBC's journey excites you for what a website refresh can do for you, we’d love to take you through the process. Call us today to start your website marketing journey!
Deliverables