Rudy’s

A downtown staple invests in its future

When a local shop has been around longer than most folks can remember, it becomes part of the community’s identity. Rudy’s is that place: a beloved downtown Twin Falls cornerstone, known for its charming small-town warmth and classic retail experience. But even the most timeless of brands deserve a refresh.

Services

Branding

Brand Standards Guide

Website Design

Digital Marketing

Social Media

Rebrand

How do you update an iconic community fixture without losing its heritage? Our team had to walk the knife’s edge between preserving cherished history and growing Rudy’s toward a vibrant new era.

Logo Sketches

Mission

Rudy’s makes cooking and hosting entertaining, accessible, and fulfilling for a range of culinary experiences.

New Brand, Who Dis?

Brand Standards Guide

Our team redesigned the Rudy’s logo, refined the color palette, and finalized a brand standards guide. The last step was to craft an elevated voice that stays true to what Rudy’s has always been while looking towards its exciting future.

While Rudy’s is and always will be “A Cooks Paradise” we wanted to invite, even challenge, our community to imagine developing their cooking to new horizons. Beyond just cookware and wine, we hope to "Elevate Your Kitchen" from fresh charcuterie combinations to staple ingredients needed in every kitchen worth its salt.

Brand Stylescape

Website Design

With brand standards in place, it was showtime: The new Rudy’s website launched—elegant, timeless, and classic. Along with this reimagined online presence, we refreshed Rudy’s email marketing, social media aesthetics, and strategy!

Visit the New Site

Digital Campaign

Rudy’s built its reputation via word-of-mouth and traditional marketing; mostly local TV ads. With a nimble new strategy of digital ads, email campaigns, a fresh website, and an updated brand, we would expand Rudy’s customer base—without alienating loyal, longtime patrons.

Rudy’s has always hosted cooking classes and experiences. However, it hasn’t always received its due attention. Armed with a mission to build a community around food and cooking, we’ve reinvented the process for getting the word out. Using social media, paid ads, and email marketing, Rudy’s is stepping fully into the digital age. A new online event calendar spills all the details and allows for easy online registration.

Just Getting Started

One of the biggest risks in a rebrand is alienating your existing customers. Patrons have developed a deep and heartwarming nostalgia for a brand that's over 20 years old. How do you overcome that? With the right story. Even under new ownership, the heart of Rudy’s hasn't changed. The new brand represents a clear, simple invitation to an unwavering human experience: the deep connections created around warm hospitality and home cooking. The new look is made to be a canvas for all your joyful experiences around food, elevated by Rudy's.

Rudy’s is just getting started. Now with a refreshed identity and robust digital presence, this downtown fixture is positioned to keep delighting seasoned chefs and kitchen newbies alike.

Let's Talk

If Rudy’s journey excites you for what a rebrand and fresh digital strategy can do for you, we’d love to guide you through the process. Call us today to start your rebranded marketing journey!

Let's Talk

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