What Digital Marketing Services Are Best for Your Business?

Zach RinardUncategorized

Picture this: you’re a business owner who has been operating for a few years now. You’ve seen some success and built a bit of a local following! Things seem to be going well, but you notice that business isn’t growing as fast as you’d like it to be. Maybe you’re a business owner with big dreams of scaling your company, but you’re not quite sure where to start—you want to market your company, but you don’t want to waste any money. We understand that the industry of digital marketing can seem confusing, vague, and maybe even a little bit scary to get into, so we built this guide to help you figure out which services will push your business to the next level!

Digital Marketing Services

Website Design

Website design seems pretty straightforward, but it can actually be quite complex. The biggest mistake most business owners make is building their website for themselves instead of their clients. Since your clients are going to be the ones using the site, you want to provide them with the best experience possible. This means that your site needs to be nice look at, neatly organized, and simple to use. There are 7 key factors that separate good websites from bad websites. Go through your site and see if it meets these criteria:

  • Purpose: Every website needs to be designed with a specific purpose in mind. Don’t make a website if you don’t know what you’re going to use it for.
  • Clarity: Your website’s message needs to be clear. Your website users should know at a glance who you are, what you do, and how you can help them.
  • Usability: Your website should be easy to use and simple to navigate.
  • Accessibility: Your website should be accessible on almost any device without any issues.
  • User-Focus: Make your website based on what is best for your users. What you want for your site, may not always be what’s best for your users.
  • Navigation: Your site should be well organized and simple to navigate. If it’s easy to get lost in your site, users will go somewhere else.
  • Appearance: Your website should be visually appealing. This, of course, is objective, but it’s generally best to stick to modern design standards

The results you’ll get:

  • Increase your brand’s online presence
  • Increase sales
  • Generate leads
  • Grow your customer base
  • Increase brand awareness
  • Grow your brand regionally or nationally

 

Video Production

While video advertising has been around since the dawn of television, its popularity definitely has not died out. In fact, now more than ever, people are using video in creative ways to grow their brand or their business. With the use of modern targeting abilities through Facebook or YouTube, it’s much easier to get a good video in front of the right audience. Whether you’re a new brand or a veteran of your industry, video production and advertising grow your customer base and your social media presence.

The results you’ll get:

  • Increase local brand awareness
  • Increase national brand awareness
  • Stand out in your local community
  • Strengthen your brand

 

Search Engine Optimization

Search engines, like Google, use very complex algorithms to determine which websites will show up first in the search results. The is very important, as experts say on average, about 75% of all traffic goes to first page of the search engine results page. Search Engine Optimization, or SEO, is basically optimizing your site to get better search engine rankings. For example, if you’re a plumber that serves the Twin Falls area, you’d want to rank well when someone searches “plumbers in twin falls.” The actual process of SEO is quite complicated, takes a long time, and requires consistent upkeep, but the long term results can drive hundreds of customers your way that otherwise may have never found you.

The results you’ll get:

  • Rank higher on Google
  • Drive more traffic to your site
  • Increase sales
  • Higher visibility
  • Have an advantage over your competitors

 

Brand Messaging & Brand Identity

Brand Messaging is defined as “the collective words you consistently use to explain your business and offerings.” This is the language you use in all of your advertising copy, your marketing material, your website, etc. It’s more than just “writing good copy,” good brand messaging communicates clearly and consistently across all of the media your company produces. Keeping your visual media consistently is incredibly important to building a strong brand as well. This means logo formats, company colors, fonts & typefaces, etc. should all adhere to rigid guidelines. This can be difficult to do, especially if you’re creating content across departments, so we create a “brand guideline” that contains all the information you need to keep your brand messaging and brand identity strong. Brand messaging and brand identity are crucial to how you are perceived by current and potential customers. (Ask for an audit!)

The results you’ll get:

  • Communicate more clearly with your customers
  • Get your business noticed in your community
  • Ads that convert better
  • Build a stronger brand

 

Pay-Per-Click Ads

Pay-per-click or PPC ads are a powerful, versatile means of getting your business noticed in the digital market. There are many advertising platforms, but to keep things easy, we highly recommend Google Ads and Facebook Ads. Both are flexible, powerful platforms that utilize their massive user-base to deliver the best results.

Google Ads

Google offers several different kinds of ads that generate a wide variety of results for your company. Google Ads also has many powerful targeting options, allowing you to get your brand in front of the people who are looking for it. Some of Google most popular ad options are:

  • Search Ads: These ads show at the top of the Google search results page. They’re great for driving traffic to your website, generating leads, and getting phone calls to your business.
  • Display Ads: Display ads show up on websites in designated areas for advertising, usually at the top of the website or on the sidebar. These ads help increase brand awareness and recognition.
  • Shopping Ads: These ads also show at the top of the Google search results page, specifically when people are searching for products. Shopping Ads show a picture of your item, the price, and the details. These ads are great if you have an e-commerce site and want to increase your online sales
  • YouTube Ads: Since Google owns YouTube, they allow you to advertise directly to the platform! These come in many forms, the most popular being pre-roll video ads and banner ads. YouTube ads are very versatile and particularly good at increasing brand awareness and recognition.

Facebook Ads

Facebook Ads are also very powerful and very versatile. If you’re trying to increase your social media presence, Facebook Ads allow you to very simply get your page or your posts to the front of their massive platform—a massive 2.45 billion active users. Facebook’s targeting function is also incredibly detailed. This allows you to target your ads to users based on their interests, their page likes, activity, and a whole lot more, opening up a ton of possibilities for creative targeting strategies. Sound complicated? Don’t get too intimidated. While Facebook Business Manager does offer a very thorough and complex ad platform, you can manage basic ads directly from your Facebook Page.

The results you’ll get:

  • Increase sales
  • Increase brand awareness
  • Grow your audience
  • Get more engagement
  • Generate leads
  • Website Traffic

And a whole lot more. Facebook Ads and Google Ads are flexible. Be creative!

 

Still Not Sure Where to Start?

Digital Marketing changes all the time and it can be hard to keep up. If you’re still feeling stuck, lost, or just don’t know where to start, Rinard Media can help. Give us a call and we’ll help guide you to the right marketing services for your business.