Off-Site Optimization
SEO doesn’t end with your website. Off-site optimization is the process of increasing the visibility of your website through methods other than directly changing the HTML or structure of your website. This would include tasks such as building high-quality backlinks, managing your online reputation, maintaining your Google Business Profile and listings in other directories, and engaging with your audience through social media. Let’s talk about some tips on how to perform off-site optimization.
Backlinks
Building high-quality backlinks is one of the most beneficial methods of off-site optimization. Backlinks are links to your website from other sites across the internet. These links essentially act as a vote of confidence from the site linking to you, and in Google’s eyes this shows you have quality content.
To build out your own backlinks consider:
- Creating engaging content that brings value to users
- Reaching out to industry influencers and bloggers and working together to increase content for both parties
- Engaging in guest posting on other reputable sites
- Using local directories to help build backlinks
- Prioritizing quality over quantity — poor or toxic backlinks do damage to your site’s reputation, and too many of them can get you in hot water with Google
Social Media
Social media platforms are great ways to build your off-site optimization. These allow you to engage with your audience, share your content, and build brand awareness. Regularly posting quality engaging content on social media will encourage users to visit your site.
Here are some tips for getting the most out of your social media presence:
- Choose the best platform to engage on
- Post consistently and respond to your followers’ comments and messages
- Share both promotional and non-promotional content to keep users interested
- People love seeing the human side of your business, so showing your team at work or having fun generates great engagement
Reputation Management
It’s critical to manage your online reputation. Your reputation will influence whether users choose to interact with you brand and your site.
To help build a healthy reputation try:
- Monitoring online reviews and responding to them, both the good and bad
- Encouraging users to leave reviews, sometimes all you have to do is ask
- Including direct links to reviews in your invoices or emails can help get responses
- Keeping tabs on forums and discussion boards to address any issues when they come up
- Providing prompt, transparent responses to criticism can go a long way to build trust
To Summarize…
Overall, off-site optimization is an important component of a healthy SEO strategy. By building your online reputation, earning high-quality backlinks, engaging with your audience through social media, and expanding your online presence, you will generate additional organic traffic and establish credibility and authority, which will help your search engine result rankings.
You can learn more about additional ways to help build your brand’s awareness and social media presence by checking out our free resources library!
