Omni Kids
Sensory Gym And Pediatric Therapy
Omni Kids is a pediatric therapy and sensory learning center based right here in Twin Falls, Idaho!
Owner Kylie Hohwieler has been a pediatric occupational therapist for many years and knew that the area was in need of a child-centric sensory learning environment. Rinard Media worked closely with Kylie and helped bring her brand vision to life, assisting with everything from Name-storming to brand standards creation and more.

Branding
Brand Discovery Meeting
To start, we sat down with Kylie and her husband to hear more about their vision for their business. Then, we worked together to create powerful Purpose, Mission, and Vision statements that would inform the rest of the brand’s direction. Some of the other key concepts that we covered in follow-up meetings were:
Customer Avatars
Business Culture
Core Values
Brand Voice
Once we had a solid understanding of Kylie’s vision for her business, we began the process of coming up with a strong business name!


Business Naming
“What’s in a name?” Well… everything! A business name is one of the most important things to consider when you’re creating a new business. Great business names are on brand, memorable, and unique. To create an on-brand name, you need to have a grasp on the brand concepts! That’s why the business naming step happens AFTER the initial brand discovery meetings. Our team came up with several different name options and presented them.
From these options, we were able to find what worked and what didn’t work, and create a more precise list of names. After 2 rounds of deliberation, Omni Kids was created!
Omni = All
Omni Kids = All Kids
Children of all ability levels and with all different needs are welcome at Omni Kids, and the name reflects that mission perfectly.
Osmotic
CoLab
OmniLab
Kinetics
OSMOS
Osmonaut
Omnetics
Omniplay
Somatic
Uniplex
Omni Kids
Kid Kind
Levels
Level
Osmosis
Steps
Motion
Kid Concept
OmniTeam
Osmo Kids
Kid Form
OsmoForm
Logo Creation

Logo Sketches






Presented Logo options
Brand Standards Guide
The brand standards guide acts as a sort of “Northern Star” for a business. It contains everything from appropriate logo usage guidelines and color palettes to a brand’s “core” - including the purpose, mission, and vision statements.
We combined all of the information we’d gathered while working alongside Kylie and her husband, and then our designers crafted a color palette and selected typography that would mesh well with the overall “vibe” of the brand.


Custom Web Design

Wireframing
Mockup
Development & Launch

Brand Creation
Building a brand from the ground up is a lot of work, but it can (and should) be fun and rewarding along the way. Our expert team of designers, writers, and strategists are passionate about creating brands that perform… but more than that, our team is passionate about making sure that the branding experience is a positive one for YOU! This should be a time of excitement for you rather than a time of stress, and you can trust Rinard Media to always bring an element of excitement and fun to your branding project.
If you’re starting a new business or refreshing an existing brand, get in touch with us today and see how our branding services can help make your vision into a reality!