Sensory Gym and Pediatric Therapy
Omni Kids is a pediatric therapy and sensory learning center based right here in Twin Falls, Idaho!
Owner Kylie Hohwieler has been a pediatric occupational therapist for many years and knew that the area was in need of a child-centric sensory learning environment. Rinard Media worked closely with Kylie and helped bring her brand vision to life, assisting with everything from Name-storming to brand standards creation and more.
Brand Discovery Meeting
To start, we sat down with Kylie and her husband to hear more about their vision for their business. Then, we worked together to create powerful Purpose, Mission, and Vision statements that would inform the rest of their brand’s direction.
Some of the other key concepts that we covered in follow up meetings were:
- Customer Avatars
- Business Culture
- Core Values
- Brand Voice
Once we had a solid understanding of Kylie’s vision for her business, we began the process of coming up with a strong business name!
“What’s in a name?” Well… everything! A business name is one of the most important things to consider when you’re creating a new business. Great business names are on brand, memorable, and unique. To create an on-brand name, you need to have a grasp on the brand concepts! That’s why the business naming step happens AFTER the initial brand discovery meetings. Our team came up with several different name options and presented them. From these options, we were able to find what worked and what didn’t work, and create a more precise list of names.
After 2 rounds of deliberation, Omni Kids was created!
Omni = All
Omni Kids = All Kids
Omni Kids is a children’s pediatric therapy office that has a free-to-use public sensory gym inside! Children of all ability levels and with all different needs are welcome at Omni Kids, and the name reflects that mission perfectly.
Logo Creation & Brand Standards Guide
Social media platforms are an often underutilized resource. We’ve found that this is especially true for medical offices. For businesses that have a friendly and welcoming brand, like Innovative Medical Imaging, social media offers a golden opportunity to connect with potential patients and community members alike. Innovative’s monthly video campaigns share useful and valuable information with their patients. Freely sharing this content helps them establish rapport with people around the community and also position themselves as experts in their field. Check out some of their social media campaigns below.
Brand Standards Guide
The brand standards guide acts as a sort of “Northern Star” for a business. It contains everything from appropriate logo usage guidelines and color palettes to a brand’s “core” - including the purpose, mission, and vision statements.
We combined all of the information we’d gathered while working alongside Kylie and her husband, and then our designers crafted a color palette and selected typography that would mesh well with the overall “vibe” of the brand.