Legacy Turf Farms
Growing Excellence From the Ground Up
As their name might suggest, Legacy Turf Farms is a sod and turf farm! They’re based in Cartersville, Georgia where the winter temperatures don’t get quite as low as they do here in Southern Idaho, so Legacy Turf Farms can grow and sell sod grass year-round. This isn’t just a fun informational tidbit, their year-round operations actually impact their eCommerce and advertising strategies.
Rather than spending half the year focused on farming and half the year focused on advertising and sales, Legacy Turf Farm farms AND sells year-round. Entrusting their online marketing efforts to Rinard Media has freed up so much time for their team to focus on in-person sales, client relations, networking, and internal operations!
Services
- Website & eCommerce
- SEO
- Online Video Ads
Website & eCommerce
Website Design and eCommerce Development
Long-term partnerships are always so much fun, and Legacy Turf Farms is no exception! Getting to crush annual goals and see the continued growth year after year is an unbeatable experience both for our clients and for our team.
Legacy Turf Farms has been an exciting project from the very beginning. When they initially reached out to us back in 2021 it was to start a website redesign project. The idea of an eCommerce site came up briefly but ultimately it was decided to start with a standard web plan and focus heavily on SEO, a strategy that has turned out to be massively successful (more on that later.)
At the end of 2022, they were ready to test the waters and see if the Internet was a viable sales platform for their industry. We worked together to create an online storefront for their products, and in 2023 they sold more than $70k of turf through their website! That’s a lot of grass.
Online Video Ads
Facebook and YouTube Advertising
It should go without saying that a high-quality video ad can do a lot for a business, but we’re going to say it anyway. A high-quality video ad can do a lot for a business! The quality of the production step itself isn’t the only thing that a successful campaign needs. The quality of the implementation and strategy behind an ad is important, too.
Legacy Turf Farms signed on for online commercial production, and our content team delivered beautiful, high-quality ads. Then, we helped implement those video ads across YouTube and Facebook to ensure maximum ROI for their videos.
Legacy Turf Farms decided to 4x their ad spend on Meta from 2022 to 2023. In return:
- Meta impressions increased more than 10x - from 93k to 966k
- Click-throughs to their website from Facebook increased from 589 to 4,900
- YouTube video impressions jumped from 28k to 480k
|
Metric |
2022 |
2023 |
|
Meta Impressions |
93,894 |
966,583 |
|
Website Click-throughs from Meta |
589 |
4,963 |
|
Meta Calls |
1 |
44 |
|
Meta Lead Forms |
2 |
56 |
|
Google YouTube Impressions |
28,924 |
484,771 |
Search Engine Optimization (SEO)
On-Page and Off-Page SEO
Rinard Media utilizes many different on-site and off-site SEO practices as part of our larger SEO strategies. Blog writing, keyword monitoring, and regular content adjustments are a few on-page practices that we employ to ensure that content is helpful for users, in turn raising the site’s engagement metrics. Some off-site SEO techniques we use include backlink monitoring, social media ads that link to the website, and quality backlink acquisition.
Legacy Turf Farms is a shining example of how a solid SEO strategy can transform your online presence. In 2022, Legacy Turf Farms’ website had 16k visitors. By 2023 that number has nearly DOUBLED at 31k visitors. We’ve listed some other incredible website stats below. The numbers don’t lie, great SEO makes a major difference!
|
Metric |
2022 |
2023 |
|
User Count |
15,829 |
31,059 |
|
Organic Search |
10,829 |
21,320 |
|
Paid Search |
1,610 |
1,146 |
|
Social |
469 |
4,513 |
|
Calls |
168 |
824 |
The Grass is Always Greener Where You Water It!
We’ve said it a couple of times already, but Legacy Turf Farms has been a shining example of just how much of a positive impact a solid SEO strategy can have on a business. Pushing into the eCommerce space has been a wildly successful venture, and it couldn’t have been done without the hard work and dedication put in by the team at Legacy Turf Farms and the SEO legwork put in by Rinard Media’s team.
Collaborating closely on growth plans and goals has allowed each of us to focus on our strengths, producing unbeatable results! Legacy Turf Farms’ team gets to go out and build connections with customers and generate in-person sales, while Rinard Media’s team manages online advertising and SEO efforts and maintains an online presence that matches the quality and energy of Legacy Turf’s in-person teams!
