As human beings, we’re always trying to find the fastest way to do things, the best way to cut corners, the least-effort-highest-result approach. Unfortunately, there are just some things that you can’t cut corners with. This is true of optimizing SEO and true of getting fit. Weird comparison, right?
With the help of my sticky note art, you’ll find out why getting fit (and staying fit) is a great analogy for a strong SEO campaign.
Here are the 5 steps of getting —and staying— healthy (for your website):
- Realize that your website is unhealthy and that you need to make a change.
- Remove the junk and start filling your website with healthy things.
- Understand that on-page optimization is only a piece of making your website healthy. You must pursue backlinks.
- Start exercising your website with a backlink campaign.
- Stick to the diet and exercise and stick with the times. As Google adjusts their algorithm, you must adapt to it.
1. A Poorly Optimized Website is Like an Unhealthy Body
Much like a an unhealthy body, a poorly optimized website is bad at doing what it’s supposed to do. The job of your website is to provide relevant information, in a way that’s easy to consume, easy to access, and ultimately give the user what they’re looking for. If you put junky things in your body, you’re not going to feel well, your bodily processes may not work efficiently, you’ll feel tired all the time, and more. Putting junky things in your website makes your website run slower, look worse on mobile, cause your site to crash, and make users not want to return. If users don’t want to use your site, Google won’t want to send them to it.
So what do we do to fix this?
2. You are What You Eat and So is Your Website
Okay, so sure your website doesn’t eat anything, but this is a loose analogy, and we already know that what you put in your website counts. When you eat poorly, your body gets sick. The only way to stop being sick is to start eating healthy. Start putting healthy things in your body like vegetables, lean meats, protein, and fiber. Get rid of the junk and start adding healthy stuff to your website.
On page optimization stuff like:
- Strong Titles and Meta Descriptions
- Mobile Optimization
- Schema Markup
- Strong Original Content
- Good responsiveness
- Fast website speed
Of course, it’ll take time for your body to feel better, the same goes for your website. It can take some time for Google to see your website as a trustworthy, healthy source of information that they can send users to, so be patient! Your website will start to perform well in no time.
3. Uh-Oh… Plateau
Eating healthy is a great way to lose some weight and feel better, but if you want to get absolutely shredded, there’s a missing piece to your routine (more on that in a moment.) Your website will deal with the same things. Without the missing piece, your rankings will plateau, seeming to be stuck in a position that you’re just not quite happy with. What’s the secret you ask?
4. Time to Start Lifting Weights… and Rankings
Backlinks are the metaphorical equivalent to exercise in our analogy. Without exercise, you’re never quite going to reach that late 90’s Brad Pitt bod that you aspire to, but with exercise, it’s doable! Backlinks are like exercise for your website. If your website is constantly getting backlinks, Google know that people are liking your content regularly and linking to it. Backlinks make your website stronger than it could be with only on-page optimization. Developing a strong, recurring backlink strategy is the key to keeping your website’s SEO strong and healthy for the long term, but make sure not to let the on page optimization slip! Exercise is only really effective with a good diet.
5. It’s not a Diet, It’s a Lifestyle
The most important part of all of this is understanding that this all isn’t just a one time thing. Like diet and exercise, keeping your website healthy is something you have to keep doing and actively checking on. As new research comes out and algorithm updates go live, Google is going to change how it views your website. You have to keep up with all of the changes to keep your rankings high. As the times change, your website must as well. SEO is very different now from how it was 10 years ago. There are old strategies that worked amazing in 2010, and would absolutely destroy your rankings if you were to try those strategies now. Just like scientists are researching to understand our bodies more and more every day, Google is also researching how to get people the best results they can.