Your logo is doing a lot of heavy lifting. It’s on your business cards, your website, your trucks, your team’s shirts—basically everywhere your brand shows up. But here’s the thing: what worked five years ago might not be working anymore. Maybe your logo looks great on a billboard but turns into an unreadable blob on social media. Maybe your business …
Picture this: You’re at a networking event, and the keynote speaker, a highly respected industry leader, trips as they walk onto the stage. The audience murmurs. The speaker picks themselves up and smiles, waving off the concern. Now instead of feeling embarrassed for them, you find yourself liking them more. This small mishap (which shows this big name individual is, …
Let’s Talk Branding Hi, I’m Corry and I’m a Designer at Rinard Media. If I asked you what Apple’s Brand is you may immediately think of its Logo. The classic simple monochrome apple with a bite out of it. While this logo is absolutely a part of Apple’s brand, it is actually just one small piece of it. Branding: What …
When it comes to the logo design process, we do our best to come up with a logo that communicates what you offer your clients, as well as making sure it is memorable and will last through the ages. However, there is one aspect of logo design that is often overlooked but plays a huge part in your branding and …
Building and maintaining relationships with your customers is vital in sustaining a profitable business Many business owners are so focused on acquiring new customers and stress on how to get them through the door, that they often neglect strengthening their relationships with their current ones. This mentality will lead to short term success but will ultimately crumble long term …
