How to Create a Social Media Strategy

Getting Started on Social Media Social media is such a big part of today’s time! Although it is great for connecting with friends and family, it can also be a powerful tool for businesses to reach their target audience. Not only can you reach your audience, you can also engage with them! This takes your marketing from one-way communication to … Read More

How Can A Marketing Strategist Help My Business?

Introduction In today’s highly competitive business landscape, effective marketing strategies are vital for the success and growth of any company. While many business owners recognize the importance of marketing, they may not have the time or expertise to develop and implement comprehensive marketing plans. This is where a marketing strategist can make a significant impact. So, let’s look at what … Read More

How to Do Basic Local SEO

Location on local map pack

SEO is a broad collection of different tools and strategies that one can use to better help their website show up more frequently to the users they want to find it. One subset of these tools and strategies can be grouped together into a subsection known as Local SEO. Instead of focusing on having your website show globally to all … Read More

Running Ads Yourself?

Entering into the world of advertising can be a daunting task, especially if you are running all marketing efforts yourself. You’re probably either spending your own hard-earned money as an entrepreneur, or you’re responsible for managing your boss’s money well as an in-house marketer. In either case, you want to make sure you aren’t wasting time or money. In this … Read More

How do I know if my Google Ad Campaigns are Successful?

Person typing on a keyboard. setting a google ads campaign.

Google Ad Campaigns have become an indispensable part of modern marketing strategies. However, the process of assessing the success of a Google Ad campaign is not always straightforward. With a vast array of metrics at your disposal, determining the effectiveness of your campaign can feel overwhelming. This brief guide is designed to help you understand if your Google Ad campaign … Read More