Yes, your Twin Falls business can run ads on Hulu and Disney+ Here’s the real breakdown: You know that ad that plays right before your show comes back on? It’s not always a national brand. Sometimes it’s a roofer, a dentist, or a pizza place two towns over. That’s Connected TV advertising, or CTV. And here’s the part most local …
Most businesses treat reviews like weather, something that just happens to them. Good months, bad months, no real plan either way. Reviews aren’t weather. They’re a system, and if you ignore the system, it ignores you right back. Key Takeaways Asking for reviews should be a repeatable step in your process, not a favor you remember to ask for occasionally. …
A letter from the CEO of Rinard Media We are halfway through 2026, and I’m going to say the quiet part out loud: Most businesses are not struggling because marketing “doesn’t work.” They are struggling because they are chasing whatever platform is trending this week, or they are still using an old strategy and wondering why leads feel harder to …
The rules of being found online have changed again. And this time, the shift is bigger than any Google algorithm update you’ve navigated before. In June 2026, a growing number of your potential customers are no longer typing keywords into a search bar and clicking blue links. They’re asking full questions into tools like ChatGPT, Google Gemini, Perplexity AI, and …
Most business owners running Google Search Ads fall into the same trap: they check impressions, see a big number, and assume things are going well. Impressions are flattering. They’re also almost meaningless on their own. The truth is, Google Ads gives you access to dozens of data points, and most of them are noise. What you actually need is a …
Early in my career, when I was working in retail, a mentor gave me a piece of advice I have never forgotten. Read the newspaper in the morning, he said. Not just to stay informed, but to know what your customers are thinking about when they walk through the door. If there was a story about a local event, you …
Your logo is doing a lot of heavy lifting. It’s on your business cards, your website, your trucks, your team’s shirts—basically everywhere your brand shows up. But here’s the thing: what worked five years ago might not be working anymore. Maybe your logo looks great on a billboard but turns into an unreadable blob on social media. Maybe your business …
Have you ever felt like you’re excelling in one area of your life while others seem to fall apart? Maybe your career is thriving, but your health has taken a backseat. Or perhaps your relationships are strong, but your finances keep you up at night. This imbalance is something legendary motivational speaker Zig Ziglar understood deeply, and it’s why he …
You’re ready to grow your business. You’ve talked to a marketing agency (maybe even us), and you’re excited about the potential. But then you look at the quote, the invoice, or that proposal PDF with way too many boxes… and suddenly you’re not sure what half of it even means. “What’s a retainer?” “Do I need all of this?” “Is …
You’ve launched your shiny new website, triple-checked the copy, and maybe even bragged about it to your friends. But there’s one big problem: when you Google yourself, you’re nowhere to be found. We see this all the time—and the good news is, you’re not alone. The even better news? There’s usually a fix. Here are the top reasons your website …
