I’m fascinated (and maybe a bit spooked) by the ways in which Google collects user data and leverages it for ad targeting. With its ecosystem of services, from search and email to maps and video streaming, Google has access to an unprecedented amount of user information. By understanding how Google builds user profiles and targets ads, we can create more …
If you are a small business owner (or are currently handling the marketing efforts for a small business) then you definitely want to know you are getting as much out of your marketing budget as possible. Unfortunately, it is rarely easy to tell if you actually are. There are SO many factors that can play into the effectiveness of your …
If you’re a small business owner, you are probably juggling a million tasks, and your to-do list keeps growing. Marketing? It’s somewhere on that list, maybe scribbled in the margins. Today effective marketing isn’t just important, it’s do-or-die. According to the U.S. Bureau of Labor Statistics (BLS), the failure rate for new businesses is approximately 20% in the first two …
You probably already know this, but using a Google Business Profiles is one of the easiest ways to get in front of your customers. In 2024 Google still has a 68% market share in map-app users globally. A Google Business Profile (formerly known as Google My Business) is the profile Google uses to show your business on maps! These profiles …
In his book The Choice Factory, Richard Shotton outlines 25 behavioral biases that influence the buying decisions of consumers.By understanding these psychological shortcuts, marketers can craft more persuasive messaging and effective advertising. This is especially relevant for pay-per-click marketers using Google Display Ads (and any other image-based paid marketing for that matter). The Google Display Network reaches over 90% of global …
Picture this: You’re at a networking event, and the keynote speaker, a highly respected industry leader, trips as they walk onto the stage. The audience murmurs. The speaker picks themselves up and smiles, waving off the concern. Now instead of feeling embarrassed for them, you find yourself liking them more. This small mishap (which shows this big name individual is, …
Grids in Graphic Design Grids are everywhere. We typically think of grids as those lines in our design software, but there’s so much more to an effective grid system. A great grid give s your design a solid foundation that invites the user’s eye to flow naturally, while creating a pleasant visual experience. Your ideal design just popped into your …
Customer Lifetime Value (CLV) is a critical measure of success. This number tells you essentially what you can expect a new customer to be worth over the course of their lifetime. Ok, not necessarily their FULL lifetime, but the lifetime of the typical relationship they may have with your business. If customers tend to stick around for 5 years before …
Digital marketing presents opportunities for you to reach your target audience in ways marketers of the past could only dream of. Everyday people are performing millions of searches for specific content across the internet. These are the same people you are looking to reach! But how do you find them? Keyword research! It can be your secret weapon for navigating …
Getting Started on Social Media Social media is such a big part of today’s time! Although it is great for connecting with friends and family, it can also be a powerful tool for businesses to reach their target audience. Not only can you reach your audience, you can also engage with them! This takes your marketing from one-way communication to …
