Google Ads is one of the largest, most effective advertising platforms available today. While Facebook and other social media ads are great, Google Ads can provide different kinds of results that may be better for your business. With Google Ads, you can advertise directly to people who are searching for your services. Google Ads provides you with several powerful advertising …
What SSL is and Why Your Website Needs It
In February of 2018, Google announced that its Chrome Browser would mark all HTTP sites as non-secure in an effort to encourage website owners to migrate their sites to HTTPS. So what does this mean? HTTP stands for HyperText Transfer Protocol and is used as the highway on which your website travels. The problem with HTTP is that when it …
What Factors Calculate SEO Rankings?
Landing Pages Landing pages are pages that target specific information. For example, if we created a page specifically to tell you all about landing pages, what they do, why they’re useful, and how to use them, it would be a landing page about landing pages! Now sometimes you’ll hear marketers refer to landing pages as a sales tactic, but even …
SEO Keywords: What They Are and Are Not
Hey everyone. We know search engine optimization can be tough to understand. Most businesses just want their business on the top of Google and that’s all they want to think about. That’s why we try to make it as easy as possible. I wanted to bring you some quick information about Website Keywords and Keyphrases. Let’s talk about what they …
Ultimate Beginners Guide to Building the Best Website
As a business in 2019 you know the importance of having a website, but simply having a page online won’t cut it. Your website needs to stand out and and be an effective tool for turning browsing eyes into paying customers. Here are some tips for making sure your website is up for the task. Review Brand Identity Before even …
3 Ways to Improve Your Google Search Ad Performance
Hi, I’m Chase Chandler with Rinard Media, here to give you some advice on Google Pay Per Click ads. Google’s Pay Per Click Ads allow you to advertise on google and get your product, service, or brand to the audience that it suits most. Google’s PPC ads are used by millions of websites, businesses, and brands all over the world simply …
How to do Basic Local SEO for Beginners
SEO is an important part of any business’ online presence, but most people don’t know what it is or how it it works. So, what is SEO? SEO stands for Search Engine Optimization. Essentially, Google has certain criteria that it’s looking for a website to fill in order to place it higher in the search queue. The better your site …
You’re Losing Business If Your Website Doesn’t Have These 3 Things
It’s true. These are the three most important messages to add to your website. If you are not clearly communicating these 3 messages, then you are losing business. So here are the 3 questions every visitor wants answered when they visit your website. What do you offer? This should be as clear as possible. In 5 seconds, a person should …
The Ultimate Beginners Guide to SEO
Your Guide to Search Engine Optimization for Your Local Business Overview This is a 3 part guide that goes over ranking factors, SEO violations, and SEO myths in 2018. Our goal for this guide is to give a strong general understanding of how websites rank in search engines. Introduction What Is SEO? You want to grow your business and understand …
The 3 Lies People Believe About Their Website
Welcome to another addition of the RM Blog. Today we will be discussing 3 lies people believe about their website. Websites, apps, and the internet are changing extremely fast as more and more developers are being equipped to release their carnage on the world. There are more tools than ever before and building your own website is completely possible. The …