Industrial Electric Motor Service
Brand Messaging | Website Design | Video Campaign
Industrial Electric Motor Service is a company that strives to serve and educate their community by providing the highest quality motor service around! Internally this was true for IEMS but their marketing didn’t reflect the standard of quality that they wanted. That's why IEMS decided to work with the team at Rinard Media and begin to tell the story of a company that was easy to work with, always reliable, and one of the leading authorities on electric motor service. We began to discuss exactly what they needed and how we could reach their customers with a message that they actually cared to hear.
The agricultural and industrial world is all about time. Time is money and being down just isn’t an option. When their equipment isn’t working, they are losing thousands, if not, hundreds of thousands of dollars. IEMS understands this better than anyone, but they didn’t communicate that clearly enough.
After a discovery meeting, we began to rework the messaging for IEMS. We crafted a Storybrand brand script that talked more about customer problems than how great IEMS is. In doing so, IEMS enters the story of their customer and plays the guide. That is when they bring in their knowledge and expertise to help farmers, factories, and others stay up and running while reducing downtime. We deployed this message across a website, print collateral, banners, a video, and even email marketing.
IEMS appeared to be your classic business in Twin Falls, but the problem was, they are nothing like other businesses. They are truly incredible people who care deeply about their customers, culture, and team. Their marketing collateral didn’t show this though. They needed some new technology to show how cutting edge this team is.
We created a video that uses a Storybrand brand script to engage the customer. The video shows how detailed and caring IEMS actually is. They truly understand their customers can’t be down and they work very quickly and efficiently to ensure that.
IEMS had a website that wasn’t terrible. It really wasn’t. It just communicated very poorly. It bragged about how amazing IEMS was and didn’t talk about their customers' problems. When you have a website that doesn’t talk about customers' problems, you get lack-luster results.
We implemented their Storybrand brand script throughout the website to create a clear message for their new design. We created new media and crafted a beautiful website that is much more effective. Nothing is better than when you are proud to send someone a link to your website.
Industrial Electric Motor Service is a company that serves and educates their community by providing the highest quality motor service around. They truly are world-class, and now their marketing is as well.